 We're All About Saving You Money!
Every seller has the same goal – to achieve the highest possible price in the shortest amount of time with the least amount of grief. Our number one priority is to help you achieve that goal. We will build bridges as necessary to get you from starting point A to your successful real estate closing at point Z. Here are some ways we help you walk away from the closing table with more $$ in your pocket:
Maximum exposure
To get the most $$ - you need maximum exposure to the buyers in the marketplace. The greater the exposure –the more likely we will find a buyer who is willing to pay the most $$ for the property.
Many agents use a basic set of real estate marketing tools to sell homes. A yard sign and entry into the multi-list system are the two most frequently offered to home sellers. And in some markets, that may work. A well priced home in top condition will sell without additional effort.
But in this market, with increased inventory and fewer buyers – most homeowners need more. We pull out all the stops with effective, proven marketing tools designed to capture buyer’s attention and net you more money. Everything from yard signs and lockboxes to web syndication on over 20 major web sites; reverse property matches to buyers already looking for homes; your own property web site; virtual tours; brochure boxes, flyers and post cards; home enhancement programs and too many more to list or describe on this web site.
Call us – we’ll evaluate which programs you need to achieve your goals and we’ll be happy to demonstrate their value to you.
Knowing What To Expect Next
As a homeowner, you don’t sell houses every day. You may have never sold a house but even if you have – chances are it was years ago, in a different market and a different time. You don’t know what to expect.
The number one mistake buyers and sellers make in a real estate transaction and what ultimately always costs them money: Bad decisions based on incomplete information, misplaced loyalty or time deadlines. They haven’t been given the information necessary to make the best decision. They trust a friend or family member without considering other options. Or a time crunch develops where hasty decisions are made that ultimately wipe out profits.
We do this – not part time – not half heartedly – full time and professionally. We know what to expect. We want to provide you with all the information you need to make informed decisions. We want to help manage your expectations – to let you know what might be the ramification down the road if you make a certain decision now. We’ve got your back.
Skilled Negotiation
It boggles the mind that according to the National Association of Realtors 2010 Profile of Home Buyers and Sellers, only 5% of sellers want “help with negotiation and dealing with buyers”.
Real estate transactions are all about negotiating. We negotiate commissions, contract terms, contract price, offers, counter offers, closing dates, inspection issues, terms, who pays for what, amount of earnest money, what personal property is included, possession date, financial terms, home warranties, contingencies, extensions, mineral rights, multiple offers, multiple counter offers and the list goes on and on.
Which leads us to one of the next biggest mistakes buyers and sellers make. Talking too much – giving away their negotiating position right off the bat. Buyer says to seller – “why are you moving?” “My wife is ill – we really need to sell because the medical bills are killing us.” What!!! NO, NO, NO. Buyer may feel sad for you but they’ll be coming in with a low ball offer – you can count on that.
More than anything – even the most educated and experienced seller needs a professional negotiator in the middle of one of the biggest financial transactions of their life – bridging the gap between them and the buyers.
We are Certified Negotiation Experts (CNE). Okay, so big deal – alphabet soup after our names – what does that mean to you, the seller? It means we took an extensive training course on negotiation methodology. We now know much more than the average agent about the complexities of real estate negotiation – how buyers buy and sellers sell and what techniques work best to ensure successful outcomes for our clients.
Here’s a thought on the importance of a skilled negotiator: When working as buyer’s agents, we negotiated an offer that was approximately 20% below the list price. After the home inspection, we negotiated an additional $50,000 off the contract price.
Wouldn’t you rather have us working for you?
Contact us today. We're looking forward to meeting you.
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