The Sign's in the Yard - Why Didn't My House Sell?
If your house has been actively listed for sale and has not sold – why not? During the time that your house has been on the market, you’ve probably seen neighboring houses sell and wondered: “Why them and not me? What’s wrong with my house?”
Chances are – nothing is wrong with your house.
But…whether you were selling on your own or with the help of an agent, something is definitely wrong with your marketing strategy.
Do you even have a marketing strategy? Or did your former agent have you sign a contract, put a sign in your yard, a lockbox on your door and enter the information in the multi-list system & consider his/her job to be complete?
Have you been kept in the loop – received up-to-date information about what’s happening with real estate sales in your neighborhood; received feedback from agents and buyers who have shown your house and suggestions for improving your ability to sell? Do you know why buyers have rejected your property, in favor of others?
We’ve been homeowners with children and pets with our house on the market. We know what it’s like to be constantly vacuuming and cleaning. We remember being “on call” for those last minute showings – packing up the dog and our family when we’d really rather just stay home. Being on the market for months and months can be about as much fun as a root canal. We understand the frustration and we can help.
There is a huge difference between being on the market for sale and being actively marketed with an aggressive and strategic marketing plan.
The Strategic Marketing & Pricing Plan – We Won’t Do It Without You
We believe strongly in the collaborative approach. When we list your house for sale, we become your partners, your allies, your team. We’re in this together.
We respect the fact that it’s your house and possibly your largest investment. We won’t come in to your home with the intention of getting you to list at the lowest possible price so we get a quick sale and commission check. Instead, we will provide you with a complete market evaluation study, recommendations for ways to enhance your home for showings and an analysis of all the marketing tools available to get your home sold.
Pricing – Comprehensive & Up-to-Date Information
During the pricing discussion, we will share a complete market study which includes information about:
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Listings that are contingent, under contract and sold
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Listings that expired or were withdrawn
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Comparable properties that sold in the neighborhood
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Comparable features including photos
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Age and style of comparable homes
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Market information about your neighborhood
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Market information about surrounding neighborhoods where buyers are buying homes
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Absorption rate – how much inventory is currently available for sale
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Current interest rates
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Financial considerations – what types of programs are available to buyers
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Appraisal considerations – it’s not enough to find a buyer – the house must also appraise for the sale price or the bank will not make the loan
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Estimated closing costs including municipal requirements & fees
Marketing – So Much More Than A Yard Sign and the Multi-List
There are so many real estate marketing tools available through Coldwell Banker – we could spend several hours describing and demonstrating their value to you. In addition, as marketing experts, we offer tools that we have found helpful over the years. Coldwell Banker spends money to market all company listings. We spend money to market our listings. We want our inventory to sell – we want our clients to be satisfied. We don’t recommend programs that are all hype and no benefit – like money back guarantees for buyers. Those programs are designed to make the phone ring at the real estate office – not to sell a particular home. We have evaluated real estate marketing tools and we recommend the ones that will bring you the most benefit. No agent or company could offer you more.
Communication – Always Kept In The Loop
We frequently work with sellers of homes that didn’t sell and we know their biggest complaint is lack of communication. “My agent didn’t keep in touch. We didn’t know what was going on.”
Our philosophy is customer service. We ask how you want to be contacted. We’re flexible. We call, email and text. You will know what is going on with the marketing of your home. We provide weekly on-line showing reports for pittsburghmoves.com and monthly on-line showing reports for realtor.com. We follow up with agents after all showings and share feedback from the showing with you. We also keep you informed about how things are changing with the real estate market – if houses are selling in your neighborhood – any new listings that come on the market to compete against yours & changes that affect a buyer’s ability to obtain a loan. You’ll hear from us…frequently.
Now is a good time for a change. We'll help you get where you want to go. Give us a call.
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